One of my favorite marketing bloggers, Mark Schaefer, wrote an excellent post called Three New Social Media Myths That MUST STOP NOW.

One of the myths he exposed (and one of my big pet peeves) is that all businesses need to get their butts in gear and start marketing using social media and blogging.

Mark writes:

Here is the most pompous tweet I’ve seen in a while: “If you don’t use the social web for your business, it’s not that you don’t understand the social web. You don’t understand your business.”

Then he went on to list a few businesses that would be better off spending their marketing budgets anywhere but through social media channels. These two made me laugh, while being spot-on!!:

1) If you’re selling Depends adult diapers, you should probably spend most of your marketing dollars elsewhere.

2) If you’re in a down and dirty business like buying and re-selling scrap metal, neither suppliers nor customers typically even have computers.

What other businesses or brands would be better off focusing their marketing efforts anywhere but through social media channels?