Humor
...Or, Can a Social Media Manager Ever Unplug?
Are Smartphones This Generation’s Cigarettes?
A recurring discussion among social media managers is the difficulty we face "unplugging." We even check to make sure any vacation destination we're headed to has either wi-fi or good cell phone coverage. If we don't have 24/7 access to one or the other, we don't go. Some will say they've got to have both. Is this our new reality?
Social Media: You Get PAID For That?
I've been engaging with strangers using social media since 1996 or '97, at least. Maybe even earlier. My earliest recollection is AOL Groups! I didn't know then what I was being prepared for. One day in late 2009 I looked at Scott and said, "Why aren't I doing these things for New England Multimedia?" And that changed everything. When did you first start using social media? When did it first occur to you that social media was an incredible marketing tool? I love telling my friends "I get paid to do this." I don't think they believe me.
Businesses That Might Not Belong In Social Media
One of the myths Mark Schaefer exposed (and one of my big pet peeves) is that all businesses need to get their butts in gear and start marketing using social media and blogging. But frankly, there are some businesses for whom social media might really be a waste of time.
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