
I was deliberately plodding through a stack of business cards, checking out local businesses, when I happened upon their card. So I checked their website out, and ended up spending the next 15 minutes on their site, even though I had absolutely no interest in their services (pest-free, knock on wood!). What was it that kept me on New England Pest Control's website?
Nobody wants to be put on hold when they call a business, especially in today’s world of too many tasks, and too little time to get them all done. Being put on hold is a certain way to irritate even the most patient caller. The worst offenders put their callers on hold with dead space, ...
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